CONVICTIONINSTITUTE
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For Individuals

Reclaim who you are, at your own pace.

For the leader with the title and the track record who still senses something has gone missing. You don't have to want to teach any of this to belong here. You can walk this path simply for yourself, and go as deep as you're ready to go.

Glenn Llopis in a private debrief conversation

You may recognize yourself here.

The early-career leader

You're just starting to lead, and already feeling the pull to become who the role expects. You want to build on who you are from day one.

The exhausted executive

You've achieved everything and lost your conviction along the way. You lead with your title, not your truth.

The mid-career leader

You were promoted for performance, not leadership, and you're tired of playbooks that don't fit the people you lead.

The change agent

You were hired to transform the organization, and you're exhausted from initiatives that don't stick.

The leader ready to stop performing

You have the credibility and the network. You're ready to be real, and to build something meaningful beyond your role.

You may recognize yourself here

Five leaders. One of them may be you.

Watch the one that sounds like you. The path below starts from there.

The early-career leader

Are you asking the questions that are yours, or the ones you were handed?

Ask the Right Questions · 47s

The exhausted executive

Is it the work that’s draining you, or the performing?

When You’re Not Being Who You Are · 50s

The mid-career leader

Is your experience still your value, or just your history?

Experience vs. Value · 15s

The change agent

What would you change if it didn’t cost you your career?

Organizations Were Designed for Like-Mindedness · 50s

The leader ready to stop performing

Who would you be at work if you stopped performing tomorrow?

Performing the Confidence · 61s
See your pathFrom a signed copy of Earning Conviction to a full year in the room.
You are not the only one asking

Less pressure. More of yourself.

Four people on the moment the title stopped being enough: two from the room, a former Medtronic CEO, and an executive who walked out the door one day and asked who he was.

From the roomNate ZilkaReinvention Summit · June 2026Putting less pressure on myself
From the roomSanjay BhatiaSerial entrepreneur · Reinvention Summit · June 2026What I thought was my superpower is now available to everyone
In conversationBill GeorgeFormer Chairman and CEO, Medtronic · Personalization OutbreakOn the outside, I had everything going for me
In conversationRandy MartinezFormer corporate executive, CVS Health and Pizza Hut · Earning Conviction seriesWho am I? I left it over there

More voices like this

Participants at the Reinvention Summit, June 13, 2026, Cary, North Carolina, with guests from Personalization Outbreak and the Earning Conviction series.

The path

One methodology. Four depths.

Start where you are. Every step builds on the one before it, and you move up whenever you're ready.

Step 1 · Begin

A signed copy of Earning Conviction

$35
  • Signed by Glenn
  • The whole methodology begins on the page
Get a signed copy
Step 2 · Foundations

Work through it alone

$2,500one time · 6 months of full access
  • The complete LAOP core curriculum online, on demand
  • The six-book system as a guided training path
  • Start the moment you join
Enroll now
Step 3 · Explorer

Know exactly where you stand

By conversationCredited toward Premium if you upgrade within 30 days
  • All six proprietary assessments with full analytics
  • Four private debriefs with Glenn over two months
  • The LAOP core curriculum online
Book a call
Step 4 · Premium

A full year in the room

By conversationA full year, shaped with you on a call
  • Bi-weekly live group sessions led by Glenn, never pre-recorded
  • All six assessments with personalized reports
  • A curated community of institutional leaders
  • Positioning for senior advancement and board readiness
Book a call
Not sure where to start?

Let the Diagnostic point the way.

In three minutes, see which ring of your life your conviction has faded from most, and the one step on this path that fits where you are.

Take the Diagnostic

This methodology gave me the confidence to lead as exactly who I am.

Jackie Power · Executive Director, DC Operations, CVS Health

I left with a clarity about my leadership that no performance review had ever given me.

Tracy Bjelland · Senior Brand Manager, Target
One leader's reinvention

From "you're not enough" to leading the work she was told she couldn't do.

Felyn Goh · General Mills

After ten years in finance, Felyn wanted to move into ESG. Again and again she heard why her skills weren't enough. Her confidence wore down until she began to accept mediocrity as her fate.

"Glenn guided me to rediscover who I am at my core and what I uniquely solve for. He helped me replace fear of the unknown with bold courage."

Ten months later her role was eliminated, with a second child on the way and two months to land something. She used the personal narrative she had built and ended with three external ESG offers. Today she leads a team of six managing ESG metrics for a company valued at over $100 billion.

"My story isn't just about breaking into ESG. It's about reclaiming my individuality and learning to trust the value I bring."

What the work does to a person.

More results and voices

You enter the program as you are, but leave empowered to be who you are.

Brittany Davis · Key Account Manager, General Mills

I came to realize I had been striving so hard to conform to standardization that I was losing touch with my own unique personality.

Peipei Wang · D&T Manager, Data Science, General Mills

After stepping away from a 20-year corporate career that had deeply defined me, I was stuck in career quicksand. Glenn's coaching reignited my creative fire and helped me rediscover my voice.

Randy Martinez · Cultural Transformation Specialist and HR Executive

With Glenn's insights, I found the clarity and confidence to move from a corporate role into an exciting new chapter of my life.

Fabiola Morin · Operations and HR Executive

I didn't see myself as a visionary, but it was only because I had yet to tap into true self-discovery.

Irene Orozco · Lead Process Manager, Supply Chain, Target

I let go of the world's judgments and became more myself. For the first time in my life, I felt that being me is more than enough.

Natalie Kusturic · Therapist, private practice

Questions leaders ask

Can I experience the methodology before a bigger commitment?

Yes. The simplest entry point is the signed book. From there, Foundations opens the full core curriculum so you can work through the system at your own pace.

Can I move up the path later?

Any time. Explorer's fee is credited toward Premium if you upgrade within 30 days.

How is it delivered?

Through the Institute's online training center, plus live sessions and private debriefs at the Explorer and Premium levels, so you can take part from anywhere.