Your questions, answered plainly.

The Conviction Institute helps leaders at every stage of their careers reclaim their identity and earn their conviction. It was founded by Glenn Llopis, and its curriculum is built on his Leadership in the Age of Personalization® methodology and his six books.

Anyone who leads, starting with leading yourself. That includes early-career leaders feeling the pull to become who the role expects, experienced leaders who sense something has gone missing, and organizations that want their people to lead from who they are.

The conviction crisis is what happens when people edit themselves to fit their roles until they no longer lead from who they are. Independent research describes it under many names, including the trust gap and engagement collapse.

Self, home, organization, community and generation. Conviction starts with you and radiates outward through each ring; when it fades, the loss travels the same way. The Conviction Diagnostic measures all five.

It is Glenn Llopis's methodology for leading people as individuals rather than as roles. It rests on three practices, opportunity, individuality and reinvention, with conviction as the throughline, and it is documented across his six books.

Glenn Llopis founded the Conviction Institute and Glenn Llopis Group. He has written for Forbes since 2010 and is the author of six books, from Earning Serendipity to Earning Conviction, and has worked with organizations including CVS Health, General Mills, Target and Walmart.

With the Conviction Diagnostic: twenty questions, about three minutes. It shows your conviction score, the ring where it has faded most, and the one next step that fits where you are.

No. It is a private moment of truth, not a personality test or a performance review. It measures where your conviction stands across the five rings of your life.

Yes. The 20-minute crash course offers a first taste of Earning Conviction and Conviction Over AI, and the Library holds full webinar sessions and summit reports you can watch and download at no cost.

There are four depths. Begin with a signed copy of Earning Conviction. Foundations opens the complete online curriculum. Explorer adds all six assessments and four private debriefs with Glenn. Premium is a full year with live group sessions led by Glenn and a community of leaders.

Any time. Every step builds on the one before it, and Explorer's fee is credited toward Premium if you upgrade within 30 days.

Through the Institute's online training center, plus live sessions and private debriefs at the Explorer and Premium levels, so you can take part from anywhere.

Glenn Llopis leads every live session and private debrief himself. Sessions are never pre-recorded.

Two ways. A Team Cohort takes one leadership team through the full methodology together. An Enterprise Partnership builds the capability across the organization. Both are scoped by proposal to your size and goals.

Four steps: a conversation to scope what needs to change, assessments for every leader, live sessions and the online curriculum, and progress measured against the goals you set at the start.

Glenn Llopis Group transforms the organization: culture, strategy and workforce. The Institute develops the people inside it. Many organizations work with both.

A one-day, in-person session with leaders you have never met. You leave with a name for how you lead, a tagline, observer cards written by the people at your table, and a 90-day plan. The next cohort meets December 12, 2026, in Cary, NC.

Yes. It has been measured inside organizations including CVS Health, General Mills, Target and the University of Chicago Health System, and published in peer-reviewed research in Management in Healthcare in 2024.

The Institute is for adults. Glenn's work for young people, helping them claim their identity with their parents beside them, lives at Teens UnEdited.