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The Curriculum

Six books. Three parts. One complete system.

Two decades of writing, rebuilt as a path you walk in order. You begin with yourself, turn to the world you lead in, and carry it all forward through reinvention. Conviction runs beneath every step.

Part 1 · The IndividualPart 2 · The EnvironmentPart 3 · Conviction and Reinvention
The Leadership in the Age of Personalization methodology: the Individual at the center, the 4 Skills of Opportunity Management, the 6 Strategies of the Innovation Mentality and the 4 Questions to Know What You Stand For, ringed by five environmental shifts, with Conviction as the throughline, Reinvention as Reclamation as the outcome and Serendipity Environments as the destination
Leadership in the Age of Personalization®The Environment
  1. 1
    From diversity to inclusionWho do you let in?
  2. 2
    From tribal to humanHow do you see them?
  3. 3
    From brand identity to individual identitiesWho do you call them as?
  4. 4
    From mission to contributionWhat do you let them do?
  5. 5
    From results to methodsHow do you let them do it?
4Skills of Opportunity Management
The Individual
6Strategies of the Innovation Mentality
4Questions to Know What You Stand For
Conviction holds it together
OutcomeReinventionas reclamation
DestinationSerendipityEnvironments asopportunity abundance networks
The methodology on one page

The individual at the center. Conviction holding it together.

Three tools build the person: the 4 Skills of Opportunity Management, the 6 Strategies of the Innovation Mentality and the 4 Questions to Know What You Stand For. Around them, five shifts reshape the environment, from diversity to inclusion, tribal to human, brand identity to individual identities, mission to contribution and results to methods.

The outcome is reinvention as reclamation. The destination is an environment where opportunity is abundant for everyone in it.

Part 1 · Opportunity

The Individual

See the opportunity others miss, turn disruption into advantage and make the value you deliver unmistakable.

Cover of Earning Serendipity by Glenn Llopis
Book one

Earning Serendipity

Four essential skills: See, Sow, Grow, Share.

Cover of The Innovation Mentality by Glenn Llopis
Book two

The Innovation Mentality

Six strategies for uncertainty, including the four questions that define your personal brand as a leader.

Part 2 · Individuality

The Environment

A reinvented leader still leads inside a culture. Move the place you lead from standardized to personal, and unlock the people in front of you.

Cover of Leadership in the Age of Personalization by Glenn Llopis
Book three

Leadership in the Age of Personalization

The five shifts from standardization to personalization.

Cover of Unleashing Individuality by Glenn Llopis
Book four

Unleashing Individuality

Five questions that unlock the potential in every person you lead.

Part 3 · Reinvention

Conviction and Reinvention

Reinvent on purpose, and lead real people through the age of AI from conviction rather than reaction.

Cover of Make Reinvention Your Superpower by Glenn Llopis
Book five

Make Reinvention Your Superpower

The reinvention cycle: Learn, Unlearn, Relearn, Repeat.

Cover of Earning Conviction by Glenn Llopis
The capstone

Earning Conviction

Do what's right and speak your truth at the highest levels of fear. Includes the Conviction Over AI course.

The ideas, out loud

Hear the curriculum before you open it.

Glenn and Arthur Valdez on reclaiming identity, Brad Williams on the dreams we stop sharing, and Giselle Ruiz on what she would tell her 27-year-old self.

From GlennGlenn LlopisAuthor, Earning ConvictionReclaim your leadership identity
In conversationArthur ValdezMake Reinvention Your Superpower seriesThe discomfort of knowing your superpower
In conversationBrad WilliamsPresident, El Centro Campus, Dallas College · Personalization OutbreakWe stop telling people our dreams
In conversationGiselle RuizFormer EVP and COO, Sam’s Club · Personalization OutbreakI was undervaluing myself

More voices like this

Clips from the Age of Personalization summits and the Personalization Outbreak podcast. Titles as of recording.

One clip per practice

Three practices. One throughline.

Individuality

What would get easier if you spoke in the language you were born with?

Reclaim Your Identity · 55s
Reinvention

What are you trying to invent that you really need to reclaim?

Reinvention Is Reclamation · 62s
Conviction

Whose voice tells you to keep going, and are you listening?

Keep Going, Son · 51s
The Conviction Series · Full sessions

Sit in on a session. Stay as long as it’s useful.

Three complete sessions with Glenn, one practice each. Start with the one that names where you are right now.

Session 1 · Individuality

Find Your Irreplaceable Value

What can you do that no tool can do for you?

Full session · 1 hr 14 min
Session 2 · Opportunity

See What Others Don’t to Seize Opportunities

What change are you treating as a threat that might be your opening?

Full session · 27 min
Session 3 · Influence

Do What Others Won’t to Influence More

Where are you waiting for agreement before you act?

Full session · 50 min
The throughline

Beneath all three parts runs one thing: your conviction. Earned, not performed. One honest decision at a time.

Start free

The 20-minute crash course

A first taste of Earning Conviction and Conviction Over AI from the Institute's online training center.

Start the free course
Go further

The full curriculum, online

Courses for all six books in the Institute's training center, on demand, from Foundations upward.

See the path for individuals
The Bonus Content Library

The books teach the method. The library proves it works.

Browse the research

Members receive the Leadership in the Age of Personalization Executive Summit Series: hundreds of speakers across keynotes, panels and fireside chats.

The Great Unleashing cover
The Great Unleashing2022 · PDF
Change as Opportunity cover
Change as Opportunity2023 · PDF
Ready to Reinvent cover
Ready to Reinvent2024 · PDF
Dignity at Scale cover
Dignity at ScalePDF
Chaos Ignites Agility cover
Chaos Ignites AgilityPDF

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This page and the Conviction Institute curriculum are the original work of Glenn Llopis and are protected by copyright. They may not be republished, reproduced, distributed or adapted, in whole or in part, in print, online or by AI tools, without prior written consent. You are welcome to share the link or quote a brief excerpt with credit to Glenn Llopis and a link back to this page. For permission requests, contact solutions@glennllopisgroup.com.