Volume 1 · The past
The Conviction Gap
Why leaders agreed with personalization but were afraid to act, and what AI now costs them for waiting
For everyone who leads, starting with leading yourself
Reclaim your identity. Earn your conviction.
Early in your career, the pressure is to become who the role expects. Years in, it's realizing you did. Wherever you are, this is where the work begins, or where you come home to it.
New · Three position papers · Glenn Llopis
The Conviction Papers
One argument, told across the past, the present and the future.
Twenty years of researching Leadership in the Age of Personalization, ten executive summits and more than 600 hours of conversations. The first volume explains how we got here. The second shows what leaders must do now. The third asks who will still be standing behind the mirror.
Volume 2 · The present
Conviction Over Code
Why AI’s greatest advantage goes to people who know who they are
Volume 3 · The future
Behind the Mirror
Why the identity crisis in the C-suite starts at 15, and what families and institutions must change in the age of AI
Summer/Fall 2026 · Each paper is free to read online, with a downloadable PDF.
Two ways in. One methodology.
For individuals
Reclaim who you are, at your own pace.
Begin with the signed book, then go as deep as you are ready: Foundations, Explorer and Premium.
See the path for individuals
For organizations
Put your leaders through the work together.
A Team Cohort for an intact leadership team, or an Enterprise Partnership across the organization.
Explore options for organizationsWatch · The film
When a leader edits themselves, it never stays with them.
Identity, family, organization, community, the next generation. Watch how the conviction crisis moves outward, ring by ring, and where it can turn around.
Take the DiagnosticWhy now
The conviction deficit no longer stays at work. Two things are now at stake.
The age of AIConviction Over AI, in the curriculum
AI amplifies whoever is using it.
Where identity is strong, it sharpens it. Where identity has been edited away, it fills the gap with polished sameness. Leaders who never earned their conviction start to borrow it from the tool.
We are inundated with generic AI responses. Glenn's approach is absolutely needed. He pushes leaders to reinvent, to learn and to direct their own path.
Dr. Rebecca Homkes · Lecturer, London Business SchoolThe familyFor teens and parents: Teens UnEdited
It goes home with you.
Parents are reclaiming an identity while their children are still claiming one, often under the same roof. A leader who has edited themselves to fit teaches, without meaning to, that editing is how you belong. A parent who earns conviction shows a child what is possible.
I have been able to apply these learnings to my personal life, which has made me a better father, husband and friend.
Mike Martel · Senior Director, CVS HealthReclaim your identity, and you help the next generation claim theirs.
The method
Explore the curriculumThree practices. One throughline.
Opportunity
See what others miss, and act on it.
Develop the agency to find opportunity in disruption.
Individuality
Know who you are. Unlock who others are.
Diagnose and navigate every room you lead in, so people and performance thrive.
Reinvention
Learn. Unlearn. Relearn. Repeat.
Reinvent on purpose, before yesterday's success becomes tomorrow's ceiling.
Conviction · the throughline
Earned, not performed.
Do what's right and speak your truth when fear is loudest.
Seen whole, early
Built for this moment. Named before it arrived.
Others saw pieces of it: the engagement collapse, the trust gap, the fear of AI, the strain at home. This work saw the whole of it, and built the answer in public, year after year.
- 2010ForbesThe work begins in public, on Forbes, and never stops.
- 2019Welcome to the Age of PersonalizationThe first summit names the age. Hosted by City of Hope.
- 2020The Collapse of StandardizationOne size fits all stops working. Fairfield University.
- 2021Individuality UnleashedPeople want to be seen as who they are. LightSpeed VT.
- 2022Navigating UncertaintyLeading when the map runs out. Clemson University.
- 2023Chasing ResilienceEndurance is not the same as strength. University of Phoenix.
- 2024Restoring HumanityHealthcare leaders, and peer-reviewed proof it works.
- 2025Human Capital ReinventionReinvent before circumstances force you to. Puerto Rico.
- 2026Earning ConvictionThe moment arrives. The capstone, and the Institute built to meet it.
Swipe to see every year
In the room · Next cohort December 12, Cary, NC
Discover Your Personal Brand as a Leader
One day with leaders you've never met. Walk out with a name for how you lead, written by the people who watched you work.
“
The LAOP methodology transformed how I lead, not by giving me new tactics, but by sharpening what I solve for.
Brian Garish · President, Mars Veterinary Health InternationalStart free
The 20-minute crash course
A first taste of Earning Conviction and Conviction Over AI, free from the Institute's training center.Start the free courseFrom the Conviction Chronicles